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Glitter AI

Records a process once on screen or camera and writes the standard operating procedure: steps with screenshots, plus a video with AI voiceover, in 99 languages.

Glitter AI, Inc. (Dover, Delaware) is a bootstrapped SOP tool founded in 2024 by Yuval Karmi, who earlier founded Simpo ($15.5M raised, acquired 2021). It positions itself against Scribe: viewer seats are free and only creators pay (Growth $249/month billed yearly for 3 creators; Scale $499; Enterprise from $999). The company says it is used by operations, IT and compliance teams in manufacturing, food safety, finance and healthcare, is SOC 2 Type II and HIPAA-ready, and rates 4.8 on G2. In a post on r/SaaS on 8 Nov 2026 the founder said the product reached $18.2K MRR two and a half years after launch, well below his $1M ARR goal, and described repricing and a 'marketing as code' approach.

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AI, Enterprise, Manufacturing, Documentation, Bootstrapped

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Glitter AI, a company to watch · Keeping Up with Silicon Valley