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GoWish

Danish wishlist and social-shopping app: shoppers save wishes from any store and share them; retailers plug in as paying partners.

GoWish (Onskeskyen ApS, Copenhagen) began as 'Ønskeskyen', a wishlist service started by the postal service PostNord, and is now an independent company of 120+ employees. The app lets users save wishes from any online store into one list and share it with friends and family; retailers join as partners for product feeds and campaigns. The company reports 20M+ registered users (US 10M+, Denmark 3.5M+, UK, Norway and Sweden 1M+ each), 800M+ wishes and 600M+ clicks. On 8 Nov 2026, as the Christmas season opened, it was #5 in the US and #4 in the UK top free iPhone charts and rising in Australia, while absent from the top 100 in India, Indonesia, Singapore and Malaysia.

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Live in US · DK · GB · NO · SE

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Consumer, E Commerce, Gifting, Wishlist

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GoWish, an app to watch · Keeping Up with Silicon Valley