Funding
Watching fruit ripen pays off: Seattle ag-tech startup Strella lands $4.25M (opens geekwire.com)
Strella tracks how fruit ripens on its way from growers to grocery stores, to help businesses spot spoilage and waste less food.
Company
Strella
Sensors and predictive software that track how fruit ripens from storage to store, so suppliers and retailers waste less produce.
Seattle-based Strella sells predictive intelligence for the produce supply chain: storage maturity prediction, automated ripening, ship-out sequencing to reduce shrink, and real-time environmental monitoring, built on ethylene sensing. It names apples, bananas and kiwis and serves suppliers, wholesalers and retailers. GeekWire reported on 2026-10-23 that it raised $4.25 million to expand the technology.
Traction
- 26Countries operated instrellabiotech.com (source, opens in a new tab) ·
- 2B poundsProduce monitoredstrellabiotech.com (source, opens in a new tab) ·
- 20M poundsShrink savedstrellabiotech.com (source, opens in a new tab) ·
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- Topics
- Climate, Enterprise, Supply Chain, Agtech