Amazon wants Alexa for Shopping, not Muse, to be how people shop its store

The Next Webby Ana Maria ConstantinOct 31, 3:14 PM PT

From The Next Web: Few people shop through outside AI agents yet, because the experience is not good enough, Amazon chief executive Andy Jassy told analysts on Thursday. He expects Amazon’s own assistant, Alexa for Shopping, to be the main agent people use to buy from the store.

Source

The Next Web (thenextweb.com)

Published

Oct 31, 3:14 PM PT

First seen here

Oct 31, 8:14 PM PT

Edition

Saturday, October 31, 2026, ranked 5

Status

A publication reported this; the company may not have confirmed it.

Why it’s here

Amazon's view of AI shopping agents matters to anyone selling online.

Topics

AI, AI agents, Consumer