Context: A market tracker's read of 792 Amazon India audio listings claims Indian D2C brands sell 39.8% of units but take 21.8% of revenue; the figures are the poster's.
From r/indianstartups: impuls8 tracks consumer markets. We read who sells, at what price, on which platform. Audio is the one large category where Indian D2C brands are said to lead. We read the shelf on Amazon India: 792 listings for 25 searches, with every one that shows sales opened.
A 20-year-old from a clothing-manufacturing family tested export surplus on Reddit and got 40+ orders; asks whether to launch a D2C brand.
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