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DiscussionOpinion

Don't Build the MVP, Test Distribution First

From r/SaaS: Literally every other hour we see posts 'Spent X months building 1000 features, and now Y days later I have 0 customers'. The thing is, with AI, the build phase is easy. So instead of starting with the build phase, you should start with the marketing test phase.

Source
r/SaaS (reddit.com)
Published
First seen here
Edition
Sunday, October 25, 2026, ranked 38
Status
Commentary or analysis: someone’s view, not a reported fact.
Don't Build the MVP, Test Distribution First · Keeping Up with Silicon Valley