Launched a D2C brand and bleeding money on COD returns? Here is the technical fix (RTO Prevention)

r/indianstartupsOct 31, 2:24 AM PT

From r/indianstartups: I’ve been seeing a lot of founders in this sub posting about how Meta Ads are destroying their margins. They get a ₹450 CAC, ship 200 orders, and then 90% of the COD orders get rejected on delivery. You’re not doing anything wrong with your ads. The problem is the Indian COD ecosystem.

Source

r/indianstartups (reddit.com)

Published

Oct 31, 2:24 AM PT

First seen here

Oct 31, 8:14 PM PT

Edition

Saturday, October 31, 2026, ranked 23

Status

A claim made in a post or discussion that nobody independent has verified.

Why it’s here

Practical thread on cash-on-delivery returns for Indian e-commerce brands.

Topics

Consumer, Fintech