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Week 1 of giving small shops free billing software: what I learned

Context: A founder's notes after a week of giving small Indian shops a free GST billing app: many download it, but most open it once and leave without setting up a company.

From r/indianstartups: Launched a free GST billing app and a local business marketplace last week. A few things surprised me: Lots of people download the billing app, but most open it once and leave without setting up a company. The first screen matters more than features.

Source
r/indianstartups (reddit.com)
Published
First seen here
Edition
Sunday, November 8, 2026, ranked 16
Status
A claim made in a post or discussion that nobody independent has verified.
Why it’s here
First-hand onboarding lessons from selling software to small Indian shops.
Topics
Fintech, India, Enterprise