AI Agents are too good at marketing now (opens youtube.com)
Cody Schneider walks through the data and tool setup an agent needs to do marketing work; 64k views.
Context: Walmart is introducing technology that lets AI agents buy on customers' behalf, with spending controls and approvals, while Amazon blocks agents.
From TechCrunch: As Amazon blocks AI agents from shopping on its site, Walmart is taking the opposite approach, introducing new technology that lets AI agents make purchases on customers' behalf, with controls over spending and transaction approvals.
Cody Schneider walks through the data and tool setup an agent needs to do marketing work; 64k views.
HitPay, the Southeast Asian payments company, wants merchants' stores to be findable and buyable by AI agents.
Sources: John Ternus wants more urgency in Apple's AI efforts, pushing Craig Federighi to move beyond Siri AI tweaks to agentic and other advanced capabilities — The company wants to turn Siri into a true AI agent. … Apple's new CEO is pressing software chief Craig Federighi …
Firmly raised $15 million, backed by JPMorgan and Mastercard, for software that lets online retailers sell through AI shopping assistants and marketplaces without a separate integration for each.
Trepo is building agents that shop for you, starting with groceries.
Meta's Muse agents continue to get new features and integrations. Spaces promises to be a new way to interact with the AI helpers.