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  3. Acquisition
AcquisitionReported

Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta (The Information)

Context: Salesforce signed a definitive agreement to buy Cresta, a nine-year-old maker of AI contact-center automation software; The Information reports the price at $2.7 billion.

From The Information: Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta — Salesforce extended its recent shopping spree, announcing on Monday plans to acquire Cresta, a nine-year-old provider of AI-powered contact…

Source
The Information (theinformation.com)
Published
First seen here
Edition
Monday, November 2, 2026, ranked 3
Status
A publication reported this; the company may not have confirmed it.
Why it’s here
A $2.7B AI acquisition that Salesforce itself announced; the price comes from The Information.
Topics
AI, Enterprise, M&A
Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta (The Information) · Keeping Up with Silicon Valley